Facebook.com began as a social networking site for college students, and has since been ranked as the most used social network site worldwide. Currently the site has more than 400 million active users monthly. Users can create profiles with photos, discussion boards, contact information and personal interests.
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Organizations can create Like pages (formerly Fan pages) to interact and advertise with users interested in their business, organization or group. Businesses can advertise their page to targeted audiences and interact with the public through a news feed. Facebook has a structured template with fewer options for customization than some other sites such as Myspace. However, this is said to keep the site running smoothly and more secure.
